Practitioners' Workshop: Develop Your Own Business Model
The practitioners’ workshop on Bringing Medicines to Low-Income Markets is designed for representatives from pharmaceutical companies that are looking to start or continue expanding their business activities into low-income markets. Also, health-related NGOs, MFIs, insurance providers, and development agencies interested in exploring partnerships with the private sector to address health-related challenges in developing and emerging countries are welcome to participate!
The interactive workshop has the following aims:
- Introduce the unique challenges of low-income markets – and how to address them with promising approaches
- Give guidance on developing (or enhancing) a business model that addresses low-income patients’ needs – and on how to find the right partners
- Provide interactive sessions that give participants from different backgrounds (for profit vs. non-profit) the opportunity to exchange ideas and experiences – and explore innovative partnerships
The first workshop was held on January 23-24, 2012 in Berlin.
Please find the invitation flyer for this past workshop here.
Program
The workshop builds on the findings from the study "Bringing Medicines to Low-Income Markets: a guide to creating inclusive business models for pharmaceutical companies”.
It has 3 main parts:
4As+1 Tool: How to create value for patients in low-income markets? What are the challenges in this market environment? What are promising approaches to address them?
Health ecosystem: How does the health ecosystem differ in low-income markets? Who are potential partners?
Getting set up: How to set up the right organizational structure for venturing into low-income markets? How to secure financial resources? How to set up partnerships?
The workshop is highly interactive and provides participants with excellent networking opportunities with other organizations.
A detailed program from the first workshop is available here. Future programs will not be identical, but very similar in content.
Registration
Registration is not open at this time.
Individualized workshops are available for organizations of all kinds. We are happy to work with you and tailor workshops to meet your organizations' needs! Please contact Solveig Haupt if you're interested in bringing this workshop to your company, NGO, MFI, agency, etc., or if you have any other questions.